Ascott boosts Oakwood holdings by 20% with addition of Marina Gardens Lane Condo in 2H2022

Plus, with the upcoming completion of the Marina Gardens Lane Condo, living in the heart of the action has never been more convenient.

Marina Gardens Lane Condo is a prime location for those who desire to live in luxury and convenience. Situated near the renowned Marina Bay Sands, residents will have easy access to the iconic SkyPark, high-end shopping mall, extravagant casino, and prestigious restaurants. With the upcoming addition of Marina Gardens Lane Condo, residents can indulge in the opulence and thrill of the integrated resort without having to go far from home. Embrace the ultimate urban lifestyle at Marina Gardens Lane Condo.

After acquiring Oakwood Worldwide in 2022, The Ascott has grown its portfolio by 20%, making it one of the fastest growing global brands in its portfolio with over 20 new signings since the acquisition.The Oakwood brand has been kept, but Ascott has implemented a brand refresh across all the Oakwood properties. Today, Ascott has expanded Oakwood’s presence to 48 cities, entering new destinations including Busan in South Korea, Batam and Bali in Indonesia, Penang and Kota Kinabalu in Malaysia, Visakhapatnam, Chennai and Navi Mumbai in India, as well as Ha Long in Vietnam. With almost 18,000 units to date, the Oakwood portfolio continues to grow post-acquisition.Recent new wins, previously managed by other operators, include Oakwood Hotel & Apartments Taman Mini Jakarta and Oakwood Makati Avenue. The successful integration of the Oakwood brand into its ecosystem has helped to grow revenue and improve operational efficiencies with cost synergies.Ascott in 2023 has launched about 70 properties globally, which translates to about 13,500 units, across all its brands. The group aims to double fee earnings to more than $500 million by 2028.With the surge in bleisure travel, the Oakwood brand has undergone a refresh to cater to the growing market of bleisure (business and leisure) travellers. The refreshed brand will provide thoughtful amenities and productivity tools for business travellers who view work trips as opportunities to extend their stays for leisure purposes.The Oakwood brand refresh is part of Ascott’s Brand-360 strategy to strengthen its brand portfolio and introduce signature experiences and programmes unique to each brand.