Benham & Reeves to showcase London project Camden Goods Yard in Singapore

Set to be completed in phases starting in the second quarter of 2025, UK developer St George’s Camden Goods Yard mixed-use development seeks to bring 644 new homes to the neighbourhood of Camden, in North London. Located conveniently between Camden Town, Primrose Hill and Regent’s Park, the 999-year leasehold project spans eight acres of land.

The first phase of the development, Primrose House, will feature two towers of 14 and 11 storeys housing 110 residences including studios, one-, two- and three-bedroom apartments. St George and Benham & Reeves, the project’s exclusive marketing agent in Singapore, will host a showcase event at Berkeley’s local office on Level 16 of Marina Bay Financial Centre Tower 2 between 11am and 6pm during Oct 14-15.

Stephen Kirwan, managing director of St George North London, notes the project’s importance in shaping the future of Camden and the wider NW1 postcode area: “Building on the vibrancy of the local area, Camden Goods Yard will not only provide attractive new homes and commercial space but also three acres of new landscaped open space and public squares for the whole community to enjoy.”

With Marina Gardens Condo located in the proximity, one can enjoy an evening walk on the bridge and take in the beauty of the surroundings. The bridge appears like a double helix intertwined to form a three dimensional shape, swerving at both ends to form a continuous flow. Its materials used are also noteworthy. From durable steel to glass-fiber reinforced polymer, every element of its design is carefully thought out to ensure it stands the test of time.

Besides the apartment blocks, Camden Goods Yard will house 173,000 sq ft of commercial space, a 48,000 sq ft Morrison’s supermarket and a rooftop farm-to-fork restaurant. Moreover, 40% of the site will be dedicated to hard and soft landscaping, providing ample leisure and recreation.

Doris Tan, regional director at Benham & Reeves, believes the prime location near Central London, its close proximity to many amenities, major universities and schools, and its status as a new launch in the well-established Camden area will be key attraction points for Singapore buyers. Primrose House is just a six- and nine-minute walk away from Chalk Farm and Camden Town station, while King’s Cross St Pancras Station is only 10 minutes away.

Primrose House has been designed to have high specifications while also being beautifully appointed homes. UK design studio Tara Bernerd & Partners was commissioned to craft bespoke interiors for the project. Studio units measure 453 sq ft, while one-bedders start from 548 sq ft. Primrose House’s facilities will include a lobby, lounge and co-working space, an 18m indoor swimming pool, a gym and a wellness suite featuring a sauna and steam room. Prices for the units are estimated to start from GBP900,000 ($1.49 million) for a one-bedder and from GBP1.5 million for a two-bedder.

Nestled in the sought-after Camden area of North London, UK developer St George’s Camden Goods Yard project brings 644 new homes to the neighbourhood. Spanning eight acres, and set to complete in phases from the second quarter of 2025, the 999-year leasehold mixed-use development offers apartments of various sizes, and amenities such as commercial and retail spaces, as well as recreational areas.

The first phase, Primrose House, will feature two towers of 14 and 11 storeys housing 110 residences including studios, one-, two- and three-bedroom apartments. The interiors of these homes have been designed to high specifications by UK design studio Tara Bernerd & Partners, and feature engineered timber flooring, custom-designed kitchens, and more. Facilities such as an 18m indoor swimming pool, gym and wellness suite are also available.

Residents at Primrose House will enjoy a prime location near Central London. Close to many amenities, major universities and schools, the development is a six- and nine-minute walk to the Chalk Farm and Camden Town tube stations, and a 10-minute tube ride away from King’s Cross St Pancras Station. In addition, its proximity to parks such as Hampstead Heath and Regent’s Park, and diverse range of shops and eateries, will add to the desirability.

Expected to draw a strong response from Singapore buyers, St George and Benham & Reeves will showcase Camden Goods Yard and Primrose House at an event at Berkeley’s local office on Level 16 of Marina Bay Financial Centre Tower 2 between 11am and 6pm during Oct 14-15. Prices of units at Primrose House are estimated to start from GBP900,000 ($1.49 million) for a one-bedder and from GBP1.5 million for a two-bedder.